Get strategies and texts (that converts!) for every part of your customer journey – from first contact with your startup to onboarding on the platform.
“Lorenzo has been an excellent copywriter to work with.
Prompt delivery of work, competent in his field and always willing to meet requests.
He communicates his point of view very well, often with ideas that have a significant impact, to contribute to the success of projects.
Highly recommended for any agency or company working in the SaaS industry.“
Do you want a constant presence of online content, a close-knit community and the organic growth of your website?
The fact is that you only have a few web pages, an abandoned blog and maybe 10 competitors that occupy the whole first page of Google…
Or, do you want your brand’s best content to go from that position 5 (or similar) to number 1?
Your audience needs to solve problems or improve their situation, but also look for a brand that speaks the same language and fully understands their problems.
The trick is that to do this you also need to understand a little bit how Google works (always with the audience at 1 place).
Populate your blog with valuable content, attract people and increase traffic.
You’re getting quality traffic on your website and landing – but no emails, demo requests or free trial subscriptions.
Despite the blog articles, running a perfect SEO strategy and investing money to generate traffic – the ROI on your marketing doesn’t come back.
People don’t board your start-up.
Turn your Cool traffic into super hot leads.
Traffic, email, and free trials aren’t enough to get your customers’ credit cards (and give them all the value you’ve created).
They may only use your platform once, unsubscribe, or find no reason to upgrade.
Your problem is simple: the leads you have give more value to the money you ask for than the solutions you bring.
This also means that they have unresolved problems (or solve them thanks to your competitors).
Convert your leads into paying customers.
You have site traffic, leads, subscriptions, some customers pay. But…
Many quit before the upgrade or even a few days after the free trial.
You have a growing rate, between who signs up and who actually uses your software.
And if you are one of the few SaaS Startup without free trial, your new customers don’t use your product, they don’t see the value, and they are frustrated.
They want refunds and leave negative reviews (while you almost feel like a castaway in the ocean and your customer care is going crazy).
So if your product can give you the value you promise and people sign up, but also drop out at the same speed – you have an onboarding problem.
You need a compass to guide your new customers.
Microcopy in the platform
Video tutorial script
Section FAQs
Email sequence of onboarding
Eliminate the obstacles between the value you promise and what your customers can do.
Congratulations! Now you have paying customers who really take advantage of your service.
There’s just one problem …
They cancel the subscription after a certain number of months and this kills your MRR/ARR.
And what is saas without growth and recurring income?
They stop paying because there is a gap between your promises and their actual experience.
There is also a gap between what they think the product can do and what it can really do.
If the problem you want to solve is communication – and not the product – here’s what I can do.
Email copywriting to communicate value and updates of your product
Email copywriting to announce events/webinars
Copywriting for event/webinar ads and landing pages
Copy for landing page to free resources (e.g. landing for e-books, guides, etc.)
I’ll find the right words to build long-term relationships with your customers.
ARPC stands for “Average Revenue Per Customer”, or put simply: how much is a customer paying you?
Between discounts, free trials, special packages and so on you thought that the individual user could give you more.
Maybe it is at the limit of use of his package and you do not decide to make an upsell.
Or you think you can expand the number of people who get value from your software by starting with the customers you already have.
It is difficult to understand how to move in such cases. Everything is fine, but it could be better.
You have to adjust the sails to catch all the wind and go even faster.
Remove your audience’s doubts about the upgrade and increase your ARPC.
If you are the founder or manager of a SaaS Startup with traffic, acquisition or conversion problems – I am the right copywriter for you.
Get strategies and texts for every part of your customer journey – from first contact with your startup to onboarding on the platform.
“Lorenzo has been an excellent copywriter to work with.
Prompt delivery of work, competent in his field and always willing to meet requests.
He communicates his point of view very well, often with ideas that have a significant impact, to contribute to the success of projects.
Highly recommended for any agency or company working in the SaaS industry.“
Do you want a constant presence of online content, a close-knit community and the organic growth of your website?
The fact is that you only have a few web pages, an abandoned blog and maybe 10 competitors that occupy the whole first page of Google…
Or, do you want your brand’s best content to go from that position 5 (or similar) to number 1?
Your audience needs to solve problems or improve their situation, but also look for a brand that speaks the same language and fully understands their problems.
The trick is that to do this you also need to understand a little bit how Google works (always with the audience at 1 place).
Populate your blog with valuable content, attract people and increase traffic.
You’re getting quality traffic on your website and landing – but no emails, demo requests or free trial subscriptions.
Despite the blog articles, running a perfect SEO strategy and investing money to generate traffic – the ROI on your marketing doesn’t come back.
People don’t board your start-up.
Turn your Cool traffic into super hot leads.
Traffic, email, and free trials aren’t enough to get your customers’ credit cards (and give them all the value you’ve created).
They may only use your platform once, unsubscribe, or find no reason to upgrade.
Your problem is simple: the leads you have give more value to the money you ask for than the solutions you bring.
This also means that they have unresolved problems (or solve them thanks to your competitors).
Convert your leads into paying customers.
You have site traffic, leads, subscriptions, some customers pay. But…
Many quit before the upgrade or even a few days after the free trial.
You have a growing rate, between who signs up and who actually uses your software.
And if you are one of the few SaaS Startup without free trial, your new customers don’t use your product, they don’t see the value, and they are frustrated.
They want refunds and leave negative reviews (while you almost feel like a castaway in the ocean and your customer care is going crazy).
So if your product can give you the value you promise and people sign up, but also drop out at the same speed – you have an onboarding problem.
You need a compass to guide your new customers.
Microcopy in the platform
Video tutorial script
Section FAQs
Email sequence of onboarding
Eliminate the obstacles between the value you promise and what your customers can do.
Congratulations! Now you have paying customers who really take advantage of your service.
There’s just one problem …
They cancel the subscription after a certain number of months and this kills your MRR/ARR.
And what is saas without growth and recurring income?
They stop paying because there is a gap between your promises and their actual experience.
There is also a gap between what they think the product can do and what it can really do.
If the problem you want to solve is communication – and not the product – here’s what I can do.
Email copywriting to communicate value and updates of your product
Email copywriting to announce events/webinars
Copywriting for event/webinar ads and landing pages
Copy for landing page to free resources (e.g. landing for e-books, guides, etc.)
I’ll find the right words to build long-term relationships with your customers.
ARPC stands for “Average Revenue Per Customer”, or put simply: how much is a customer paying you?
Between discounts, free trials, special packages and so on you thought that the individual user could give you more.
Maybe it is at the limit of use of his package and you do not decide to make an upsell.
Or you think you can expand the number of people who get value from your software by starting with the customers you already have.
It is difficult to understand how to move in such cases. Everything is fine, but it could be better.
You have to adjust the sails to catch all the wind and go even faster.
Remove your audience’s doubts about the upgrade and increase your ARPC.
If you are the founder or manager of a SaaS Startup with traffic, acquisition or conversion problems – I am the right copywriter for you.
