Copywriting for SaaS Startups

Attract and convert more customers, talent and investorsincreasing revenue and margins.

But most importantly, free up your time to focus on growing your startup and realizing what really matters.

For SaaS Startups
For SaaS Startups

Is it true or not you want to...

Develop an innovative product, have a beautiful design and a copy that is:

  • Impactful in the market

  • In line with the style of your brand

  • Persuasive and effective for your audience

  • Unique compared to competitors

But the fact is...

Most entrepreneurs or managers leave the copy among the last things or write it themselves.
With emails, articles and websites that are…

  • boring and forgettable

  • unoriginal or stimulating

  • inconsistent and off-brand

  • disorganized and difficult to read

  • “smart” for you, but confused for others
For SaaS Startups

Does it always has to be like this?

Imagine the moment you actually say enough to:

Now, you can keep doing what you’ve always done

But at which cost?

Write all your texts, manage junior copywriters, do 13 revisions a day, waste time, slow growth (if at all), get overtaken by competitors, stress and everything to get mediocre results.

Or…

You can finally focus on
your vision, team, innovation and the growth at 360° of your startup.

And you can be the successful manager or entrepreneur you always want.

You can also take back the free time you deserve and use it as you see fit.

For your family, for your dream trip, for the sport you love, for that book you wanted to read but then “I have to work”:

So…

Don’t let a bad copy slow down the growth of your startup

Or take the time you deserve.

Working together, you will not only have a few words written, but you will receive:

(some) brands I helped

I’ve been collaborating with Lorenzo for over a year.

Lorenzo creates quality content on time (often in advance) and is very open to feedback to improve the quality of his work.

He combines his attention to detail and research with creative writing.

 

Communication is always clear and professional.

I highly recommend him to anyone who’s looking for an experienced and reliable copywriter.

SEO & Content Manager

Deborah Dalmas

Content Manager @Wise

Spend less time writing.
Focus on growth.
Of your startup.

For SaaS Startups
For SaaS Startups

I’ve been collaborating with Lorenzo for over a year.

Lorenzo creates quality content on time (often in advance) and is very open to feedback to improve the quality of his work.

He combines his attention to detail and research with creative writing.

Communication is always clear and professional.

I highly recommend him to anyone who’s looking for an experienced and reliable copywriter.

SEO & Content Manager

Deborah Dalmas

Copywriting & Content Manager @Wise

Spend less time writing.
Focus on the growth.
Of your startup.

For SaaS Startups

Why am I different from other copywriters?

I don’t promise you last-minute persuasive tricks to get rich overnight.


I’m not only a creative, but I work with a method of research, comparison and analysis that is based on almost “scientific” principles.


Yes, because Copy is Art as much as is Science.

It is a skill that involves strategic thinking, research, psychology, communication and even a pinch of creativity (in addition to the study of data and algorithms if we talk about SEO / ads).


So here is an excerpt from my method of working in 5 simple steps, which has been proven to work hundreds of times:

You landed on this site on the advice of someone, reading a post or from your searches.

It’s time to get to know each other.

I’ll send you some questions and then we’ll see on a videocall.

We talked, and I have a good idea of what I can do to help.

It is time to agree in writing. 

I send you a detailed quote and by your side, to continue, there must be the first half of the investment.

During the first strategic call we see together the essential questions to:

  • grasp the style of your brand
  • define objectives and priorities
  • understand the degree of research required

And much more.

This step can be more or less long depending on the project.

It’s time to work on the structure of your website, an email sequence, your sales page, or even your blog article template. 

Let’s create a detailed brief – so you can know exactly what to expect (and avoid wasting time).

Then we move on to actual writing where I integrate everything we have prepared. 

Finally, to make sure that you are happy with the final result you will always have 3 rounds of revisions (even if 1 is usually enough).

Once the project is finished, whether it’s a site, your blog or an advertising campaign, we start to see the most important data.

Undoubtedly, this information are unique opportunities to make small changes with a high ROI.

It’s time to optimize.

If you want to deepen my method:

P.S.
Generally, at this point you are so happy with the results, the copy, and the relationship between us that you can’t wait to repeat the experience 😉

“When I contacted Lorenzo, I was looking for a SEO copywriter specialized in the B2B market for SaaS.
Lorenzo is a very experienced copywriter in the B2B software market, also with technical skills for SEO.

From the beginning, he understood our market and the needs of our customers.
He has always delivered with precision and punctuality.
He can adapt quickly to my requests and is always open to advice and new challenges.

He has managed to adapt his writing style to the needs of the market with an appropriate use of technical vocabulary and the right TOV. He studied our product thoroughly to be able to write a copy with accuracy and precision. 

Thanks to the collaboration with Lorenzo, we have increased the number of monthly articles published on the blog. But that’s not all!
Articles have increased the number of monthly leads generated by the blog, bringing a very positive impact to the company.

I strongly recommend working with Lorenzo to companies and SaaS that like Factorial need articles and copy aimed at the B2B market.

It is a great pleasure to work with Lorenzo who has proved to be a very valuable resource for our team! “

For SaaS Startups

Isotta Armenise

Marketing Specialist @Factorial

You landed on this site on the advice of someone, reading a post or from your searches.

It’s time to get to know each other.

I’ll send you some questions and then we’ll see on a videocall.

We talked, and I have a good idea of what I can do to help.

It is time to agree in writing. 

I send you a detailed quote and by your side, to continue, there must be the first half of the investment.

During the first strategic call we see together the essential questions to:

  • grasp the style of your brand
  • define objectives and priorities
  • understand the degree of research required

And much more.

This step can be more or less long depending on the project.

It’s time to work on the structure of your website, an email sequence, your sales page, or even your blog article template. 

Let’s create a detailed brief – so you can know exactly what to expect (and avoid wasting time).

Then we move on to actual writing where I integrate everything we have prepared. 

Finally, to make sure that you are happy with the final result you will always have 3 rounds of revisions (even if 1 is usually enough).

Once the project is finished, whether it’s a site, your blog or an advertising campaign, we start to see the most important data.

Undoubtedly, this information are unique opportunities to make small changes with a high ROI.

It’s time to optimize.

If you want to deepen my method:

P.S.
Generally, at this point you are so happy with the results, the copy, and the relationship between us that you can’t wait to repeat the experience 😉

For SaaS Startups

“When I contacted Lorenzo, I was looking for a SEO copywriter specialized in the B2B market for SaaS.
Lorenzo is a very experienced copywriter in the B2B software market, also with technical skills for SEO.

From the beginning, he understood our market and the needs of our customers.
He has always delivered with precision and punctuality.
He can adapt quickly to my requests and is always open to advice and new challenges.

He has managed to adapt his writing style to the needs of the market with an appropriate use of technical vocabulary and the right TOV. He studied our product thoroughly to be able to write a copy with accuracy and precision. 

Thanks to the collaboration with Lorenzo, we have increased the number of monthly articles published on the blog. But that’s not all!
Articles have increased the number of monthly leads generated by the blog, bringing a very positive impact to the company.

I strongly recommend working with Lorenzo to companies and SaaS that like Factorial need articles and copy aimed at the B2B market.

It is a great pleasure to work with Lorenzo who has proved to be a very valuable resource for our team! “

For SaaS Startups

Isotta Armenise

Marketing Specialist @Factorial

But, am I really the right copywriter for you?

Yes! If...

No! If...

Yes! If...

No! If...

For SaaS Startups

Lorenzo is 100% reliable.

He’s always on time and is available to communicate whenever needed.

He creates high quality content that has helped us to have a rapid growth in Italy.

I absolutely recommend him to software startups that want to communicate brand and services even in complex niches like fintech, I will work with him on future projects.”

Content Manager

Raquel Hinojosa

SEO & Content Specialist @Karman Connect

Lorenzo is 100% reliable.

He’s always on time and is available to communicate whenever needed.

He creates high quality content that has helped us to have a rapid growth in Italy.

I absolutely recommend him to software startups that want to communicate brand and services even in complex niches like fintech, I will work with him on future projects.”

Content Manager

Raquel Hinojosa

SEO & Content Specialist @Karman Connect

So... Let’s say NO more stress and poor results

Let’s stop the limits (and consequences) of the texts written at the very last moment.

 

By improving the communication of your brand – on the site, in the blog, in the emails – you attract and convert more customers, talents and investors.

You grow exponentially.

 

Let’s take control: in the communication of your brand, in your team, in your startup, in your time.

 

Let’s fulfill the real mission that made you start all this.

 

You can have this (and much more) with a single decision.

I’m curious about your project and how I can help…

 

Now it’s your turn.

 

See you on the other side,

Cheers

 

Lorenzo

Interested in working together?

Explore my services in detail by clicking below, or contact me to find out my availability.

N.B. I work with up to 5 clients per month to ensure maximum attention, communication and results to your project. Fill out the form or email me today and reserve your place.

For SaaS Startups

Interested in working together?

Explore my services in detail by clicking below, or contact me to find out my availability.

N.B. I work with up to 5 clients per month to ensure maximum attention, communication and results to your project. Fill out the form or email me today and reserve your place.

For SaaS Startups